5 Marketing and Technology Tips for Thriving in an Uncertain Economy

Unless you have not seen a single piece of news in the past few months, you are probably aware that these are uncertain economic times. Though we all hope for a fast recovery and stronger economic times soon, it also pays to be pro-active and look for ways to become more efficient and re-evaluate how we are investing money into our businesses. Here are some ways to reduce costs while actually improving sales, service, and flexibility in your business.

Replace Your Office Software with Google Apps. Most businesses use Microsoft Office on PCs to allow employees to create documents and spreadsheets. However, did you know that Google also offers an office suite that happens to be free? Additionally, utilizing Google’s office suite (which includes Documents, Spreadsheets, and Presentations) allows your entire office to collaborate on documents and track changes in real time. This can reduce your expense for purchasing and upgrading office software to $0.

Replace Expensive Office Phone Systems with Cell Phones. Most businesses have a traditional phone system that consists of big, clunky phones that sit on desks. At the same time, many companies also provide cell phones for key employees. Why pay for both? Ditch the desk phones and go to a sleek, efficient, mobile-only system. Inbound calls can be handled by an auto-attendant such as Onebox, or by a live reception service like The Intelligent Office (be sure to ask for Matt!). These services will route inbound calls directly to the appropriate mobile phone and present a seamless experience to the caller. Not only can this reduce your costs, but it also facilitates better customer service since employees are no longer tied to a desk.

Re-invest your Yellow Pages Budget Into Online Search Marketing. Many businesses are beginning to understand that the Yellow Pages is a dying advertising medium and is producing fewer and fewers qualified leads as time goes on. At the same time, the online search market is booming (ever heard of Google?). Reduce your Yellow Pages budget down to $0 and re-invest that money into Search Marketing and I can almost guarantee that you will get a dramatically better return on investment. Search marketing reaches more people and allows you to generate targeted leads, unlike the Yellow Pages which has a higher percentage of people who are just price-shopping. Before you start your search marketing campaigns, be sure that your web site is current and professionally-designed.

Network, Network, Network!. As customers become more and more cautious, trust becomes even more important. Referral marketing and networking is a great way to build a network of trust that can lead to strong business relationships. Consider investing in memberships like BNI, Rainmakers, and other groups that are designed to facilitate referrals. While these groups include an initial investment in the form of membership fees, the rewards typically far outweigh the cost when done with full commitment and participation.

Reduce Travel and Communication Costs Through Videoconferencing and Web Meetings. With gas prices and travel expenses still high, it pays to consider holding meetings via Skype or other videoconferencing services. Skype is free and allows two people to talk and see each other from their computers over the Internet. Need to meet with a group and share visual aids? Hold meetings via GoToMeeting or DimDim (which is free). Both services even include a VoIP option which means no phone cost.

There are many ways to save money and keep sales strong in an uncertain economy. Interested in learning more about any of these ideas? Have some ideas of your own? Please comment.