As I work with companies to create or update their new web sites, I frequently encounter a misconception that I find puzzling. It seems that many companies are of the mindset that their IT departments should be 100% in charge of their web site. Not so… in fact, Marketing should be the group overseeing or [...]
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As I was enjoying visiting with our clients and friends during the SpinWeb Christmas Open House, I had a revelation about social networking. As I was talking to a friend of a friend and learning more about his business, we got to the part about exchanging business cards. At that point I was about to [...]
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Unless you have not seen a single piece of news in the past few months, you are probably aware that these are uncertain economic times. Though we all hope for a fast recovery and stronger economic times soon, it also pays to be pro-active and look for ways to become more efficient and re-evaluate how [...]
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Thanks to Douglas Karr, I discovered a very useful list of usability rules that make good sense to review every now and then:
50 Web Usability Tips that Help You Attract and Retain Web Visitors.
A nice reminder that little details matter.
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If you have not heard of Twitter, chances are you will soon. Twitter is a communication tool that allows individuals and organizations post small updates which can then be seen by “followers” of that person or organization. Followers can choose to receive Twitter updates via the web, instant messenger, or text message. Twitter is free [...]
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I came across this blog post from 37signals today:
The difference between common knowledge and universal knowledge - 37signals.
I enjoyed this because it’s something we constantly struggle with at SpinWeb. The struggle is “how do we make this easy for our clients” while still following common usability rules. As tech-oriented people, we (i.e. the team at [...]
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Email is a powerful tool for communication in business. When used correctly, it can help you move projects forward, gather valuable information, and delegate actions. When used poorly, however, it can become a source of frustration and inefficiency. Here are some proven guidelines for improving the effectiveness of your email communication.
Use a descriptive subject line. [...]
I stumbled upon this great article today on 43Folders:
Writing sensible email messages | 43 Folders.
This summarizes all my griped about today’s email usage. One of my biggest frustrations about modern business communication is how little time some people put into crafting a proper email message. Please read this and share it with all your friends [...]
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Recently, many of our new clients at SpinWeb have expressed interest in what our process is for creating web sites. At SpinWeb, we have a highly systematic and proven process for designing, building, and deploying professional web sites successfully. The following is an explanation of how that process works and will offer a better understanding [...]
Web content is different than content in a magazine or in other media. So much of the time I see web sites that are filled with pages and pages of dry, long-winded, boring content that is doing nothing to help connect with the site visitor. There are plenty of web sites that contain beautiful imagery [...]
