Michael Reynolds on December 27th, 2008

As I work with companies to create or update their new web sites, I frequently encounter a misconception that I find puzzling. It seems that many companies are of the mindset that their IT departments should be 100% in charge of their web site. Not so… in fact, Marketing should be the group overseeing or [...]

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Michael Reynolds on October 20th, 2008

Well said:
Acquire taste - (37signals).
I admit that I’ve been guilty of subscribing to the “you’re just born with it” school of thought when it comes to taste but I’ve come to realize that this is somewhat elitist and also just plain not true. Additionally, it serves as a cop-out and an excuse to avoid the [...]

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Michael Reynolds on October 20th, 2008

Thanks to Douglas Karr, I discovered a very useful list of usability rules that make good sense to review every now and then:
50 Web Usability Tips that Help You Attract and Retain Web Visitors.
A nice reminder that little details matter.

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Michael Reynolds on September 6th, 2008

Recently, many of our new clients at SpinWeb have expressed interest in what our process is for creating web sites. At SpinWeb, we have a highly systematic and proven process for designing, building, and deploying professional web sites successfully. The following is an explanation of how that process works and will offer a better understanding [...]

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Michael Reynolds on June 26th, 2008

The first public view of Robyn is online! Keep up with the latest developments at:
http://www.getrobyn.com/
Robyn is SpinWeb’s initiative to create the best online scheduling application in the world. It is designed for appointment-based businesses and professionals. We are scheduled to launch it this Fall. It’s going to change your life - get ready

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Michael Reynolds on June 2nd, 2008

This really brightened my day. Working in a creative field, we are constantly fighting against the subjective, sometimes misguided desires of our clients despite the fact that we have been hired as the experts to provide creative services. It’s always nice to see that other creative professionals go through the same challenges. Enjoy!
The 8 Types [...]

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Michael Reynolds on March 2nd, 2008

I enjoyed Douglas Karr’s recently blog entry titled “What’s in it? Where is it? How? Web Marketing Strategies“. In it, one particular point rang very true for me:
Aesthetics of the site. The layout and theming of your site needs to reflect the professionalism and attitude that you wish to portray. I used to say not [...]

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Michael Reynolds on December 27th, 2007

Rob Alan recently sent me a link to an article titled “Logo Misapplication” by Andy Rutledge. I enjoyed the meat of the article and agreed with much of it but I felt compelled to reject some of it. For starters, what I agreed with:
“No, this new [...]

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Michael Reynolds on November 17th, 2007

This week, Matt forwarded a great article to me from SiteProNews. The article is titled “Websites: It’s the Experience Stupid“. The article had a great point to make about the experience that you provide to your audience. However, the point that spoke to me most of all was this one:
“Today every business has a website [...]

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Michael Reynolds on November 5th, 2007

Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video:
http://www.makemylogobiggercream.com/
While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get [...]

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